Retail Solutions - Cloud Computing
The Retail Industry's Investment

Retail Cloud Solutions

Reinvent Retail

The retail industry is widely adopting cloud computing, with its investment in cloud technologies skyrocketing from $4 billion in 2011 to an estimated $15 billion in 2015, according to a recent Accenture report.1 Like the banking and manufacturing industries, retailers are recognizing the transformative role of cloud computing in today’s digital world.

Here are the three ways the retail industry is embracing cloud computing to revolutionize long-standing, core business strategies:

  • Selling Products—Retailers are finding themselves competing in a marketplace that is increasingly dominated by mobile devices. Today, more than 30% of all commerce will occur on mobile devices. Likewise, more than 80% of customers will use a mobile device or app to inform their purchasing decision.2 Accordingly, this mobile-first mindset has led retailers to focus on offering a convenient, seamless mobile experience for their customers, whether they are visiting an ecommerce site or a physical store. In the latter case, savvy retailers have responded by offering free Wi-Fi in their stores (as its availability influences where a customer will decide to shop), and they are also targeting mobile-friendly customers with in-store coupons and sales offers, in part because 8 in 10 customers say they are more likely to purchase from a retailer who provides offers that meet their interests.3
  • Creating Products—Retailers are using data analytics to make number-based decisions about what clothes it will produce and sell. They can pull data from various online sources, including e-retailers, search engines, and social media, in order to make real-time, informed business choices.
  • Managing Inventory—Cloud computing is also enabling retailers to more efficiently manage one of their most important assets: their inventory. Armed with a Retail-as-a-Service solution that runs in a private cloud, retail organizations can conduct real-time inventory tracking, including stock availability, store orders, and shipping details.

How We Can Help

In addition to these trends, cloud computing can also help retailers with an often-overlooked but important business issue: disaster recovery. In the event of a manmade or natural disaster, cloud computing enables a retailer to continue their business operations as their data and apps are stored remotely in a cloud. At Connection, we’re not only experts in helping retailers with disaster recovery, but we can also meet their other cloud technology needs, whether it’s a public or hybrid cloud, a colocation facility, Desktop as a Service, or your network’s connectivity.


"At Connection, we’re not only experts in helping retailers with disaster recovery, but we can also meet their other cloud technology needs, whether it’s a public or hybrid cloud, a colocation facility, Desktop-as-a-Service, or your network’s connectivity."

—Jennifer Ramstrom, Vice President of Vertical Strategy and Business Development at Connection


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  1. https://www.accenture.com/us-en/insight-retail-cloud-computing
  2. http://www.csc.com/retail/insights/1361082016_top_5_retail_technology_trends
  3. http://ahead.cloud/2016/04/how-cloud-computing-is-changing-the-retail-industry/