Aaron Russo - Senior Manager for Tech Sales Data Center
Aaron Russo
Senior Manager for Tech Sales Data Center
Jeff Stork - Software Delivery Practice Manager
Jeff Stork
Senior Service Manager
Lane Shelton - Vice President of Software Business Development
Lane Shelton
Vice President of Software Business Development
Tony Dancona - Vice President of VMware EUC
Tony Dancona
VP VMware EUC, Solutions and Services
»See All Authors
Toby Mackey - Sr. Product Manager for Commercial Video Products

Commercial vs. Consumer Displays

Why Your Big Screen Can’t Stand Up to Digital Signage Demands


When it comes to digital signage display, people may tend to think of them just as bigger televisions—and that if they can install a new flat screen in their living room, they can surely set up a digital signage solution at their office. It’s important to know that this is hardly the case! Your home television set is designed to look great in your living room, which is not the same environment as an office, factory, or outdoor campus. What does a commercial display really provide for your digital signage solution? 

Commercial vs Consumer Displays Video SeriesCommercial displays are built to handle the demands of a true digital signage solution. They stand up in sunlight, low light, factory conditions, 24 x 7 x 365 operation, and more. Plus, they are warrantied for commercial use. If you try to use your TV 24 x 7, the image quality will degrade quickly, and it will likely prematurely fail, and the consumer warranty won’t cover it. Commercial displays are warranted for 2–3 years with optional extended warranties to cover you up to 5 years in some cases. Not only that, but commercial displays really aren’t that much more expensive than consumer displays and TVs, especially when you factor in the extra durability. Truly, it has never been more cost-effective to install a complete digital signage solution.

For more on the important distinctions between consumer and commercial displays and installations, check out part 2 of our Digital Signage Video Series.

Watch Now

For more than 30 years, the Connection family of companies has been trusted to provide and transform technology into complete solutions. For more information, drop us a line.