Aaron Russo - Senior Manager for Tech Sales Data Center
Aaron Russo
Senior Manager for Tech Sales Data Center
Jeff Stork - Software Delivery Practice Manager
Jeff Stork
Senior Service Manager
Lane Shelton - Vice President of Software Business Development
Lane Shelton
Vice President of Software Business Development
Tony Dancona - Vice President of VMware EUC
Tony Dancona
VP VMware EUC, Solutions and Services
»See All Authors
Toby Mackey - Sr. Product Manager for Commercial Video Products

Toby Mackey

Toby is Sr. Product Manager for Commercial Video Products with over 22 years of experience in sales, technical consulting, product and program management, marketing, and business planning. Toby offers expertise and insightful guidance across a wide variety of software and hardware products and has specialized in emerging/converging technologies and markets. Toby created the Digital Signage practice area at Connection, which has become an industry leading Digital Signage solution provider, offering full software, hardware, and services from evaluation and conceptual planning to deployment. When not at work, he enjoys spending time with his wife and 3 children, cooking, traveling, golf, and drag racing.

Articles by Toby Mackey


Content Management System (CMS)

Content Management Is Key to Your Digital Signage Solution

Maximize Your Message with Ease

by Toby Mackey | 02.05.16

So you’ve decided that a digital signage solution will be a big benefit for your organization, but you’re not quite sure how to make the most of the new technology. Getting the right displays for your solution is important, of course, but you must have the right content in order to get the most out of digital signage. How can you ensure that you’re truly taking advantage of your setup? Read on for our tips.

Tags:CMSDigital SignageDisplays

Digital Signage

Signage to Solve Your Needs

It Does More than Look Good

by Toby Mackey | 02.03.16

When you get right down to it, digital signage is a communication tool. But it’s not just for mimicking printed signs. With the right solution, you can increase worker productivity, reach more customers, provide patient monitoring, and much more. And if you’re not sure where to start, we are here to help.

Tags:Digital SignageHealthcare ITTechnology

Commercial vs Consumer Displays Video Series

Commercial vs. Consumer Displays

Why Your Big Screen Can’t Stand Up to Digital Signage Demands

by Toby Mackey | 02.01.16

When it comes to digital signage display, people may tend to think of them just as bigger televisions—and that if they can install a new flat screen in their living room, they can surely set up a digital signage solution at their office. It’s important to know that this is hardly the case! Your home television set is designed to look great in your living room, which is not the same environment as an office, factory, or outdoor campus. What does a commercial display really provide for your digital signage solution? 

Tags:Digital SignageTechnology

Digital Signage Displays

The Power and Possibilities of Digital Signage

Learn More about the Future of Communication

by Toby Mackey | 01.29.16

These days, digital signage is nearly everywhere you look. From university campuses and doctors’ waiting rooms, to banks, restaurants, and retail, dynamic, interactive signs are enhancing the ways in which we communicate. What can digital signage bring to your organization? 

Tags:Digital SignageNetworking